In 2014, Science Made Fun™ (SMF) landed in Dubai from North Carolina with a mission: to turn science into a blast for kids.
At that time, a few competitors presented flashy science shows that entertained but often lacked real substance.
SMF saw the gap and thought, “We can do better!” Armed with franchise tools, training, and a “go big or go home” attitude, SMF tackled the UAE market.
SMF kicked things off with after-school activities, but they wanted to reach more students to bring them the joy of recreational science activities
SMF then switched gears and introduced a totally new concept to Dubai: “in-school science workshops.” The idea was simple: when teachers are swamped prepping lessons, SMF swoops in with fun, hands-on experiments that make science the coolest subject of the day.
Think dissecting owl pellets to explore food chains or letting kids handle real hearts and brains—cue the “ewws” and “awws”! They even brought Van de Graaff generators to shock things up a bit (safely, of course). This approach quickly made SMF a hit in Dubai’s top schools.
In 2021, SMF teamed up with Aventura Parks, with the SMF founder stepping in as Aventura’s marketing lead. This partnership expanded SMF’s reach, using Aventura’s school field trip network to bring their science magic to kids not just in schools, but also at Aventura Parks through outdoor birthday party venues and camps!
Now, SMF and Aventura are the ultimate dream team, proving that life’s better with a dose of nature, fun, and a whole lot of science! Because why just learn science when you can live it?
